Playstation Social Media and Marketing

Sony's PlayStation uses social media in many different ways to have different ways to communicate with their clients, and make conversation for customers. 

PlayStation has a twitter, Facebook, Instagram for customer support & questions. Here are some photo's of PlayStation's social media page.

Twitter:

Instagram:

This shows the involvement Sony has with social media, and these companies use it by marketing to customers, communicate one on one with consumers and measure the effects of those interactions.

Strategic Planning for Competitive Advantage

PlayStation 4

According to the article "PlayStation helps Sony to big profits, but mobile's struggling" by Steve Dent;"Sony is actually doing all right despite a lot of turmoil, and it's got the PlayStation 4 to thank. This quarter,the company moved 3 million PS4s, bringing total sales of the console to 25.3 million units. Peripheral and software shipments also went up, boosting gaming revenue by 12.1 percent over last year. Despite lower PS3 sales, the division still hit 288.6 billion yen ($2.3 billion) and made around $160 million. Sony recently said that the PS4 is outselling the Xbox One in most of Europe by nearly double, and has outsold its rival considerably overall. It originally expected to sell 16 million PS4's in 2015, but has now bumped that forecast to 16.5 million." This makes PlayStation 4 a star in Sony Corporation because of it's fast growing, and its so popular it is one of their market leaders.  

Mobile Phone

Unfortunately, Sony's Mobile division continues to be a black hole sucking profits. Sales dropped 16.3 percent over last year, though Sony claims that was partly due to "a strategic decision not to pursue scale in order to improve profitability." In other words, Sony's trying to focus on profitable high-end smartphones like the Xperia Z3+, but so far the plan isn't exactly working. Another division not doing well is Sony Pictures, which dropped 11.9 percent thanks to lower licensing revenues. Which shows that this mobile device is a a dog to the company because it is a business unit that has a low growth potential and small market share.

Sony Brief History & Mission Statement

Brief History : Sony got its start in May 7, 1946, just after World War II , when Masaru Ibuka founded an electronics store in a bombed-out department store in Tokyo. Among other achievements, they were responsible for building Japan's very first tape recorder.Back then, the company was known as "Tokyo Tsushin Kogyo"; they changed their name to Sony in 1958 after expanding. The name Sony comes from the mixture of the Latin word "Sonus" (meaning sonic or sound) and the American term "Sonny" (colloquialism) for a young boy).


Mission Statement :At Sony, the mission is to be a company that inspires and fulfills your curiosity.Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can.Creating unique new cultures and experiences.Everything they do, is to move their cilents emotionally.